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KMID : 0665420110260010011
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Korean Journal of Food Culture
2011 Volume.26 No. 1 p.11 ~ p.16
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A Study on Purchasing Behavior and Satisfaction of Imported Processed Snacks among Mothers with Preschool Children
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Lee Eun-Ju
Park Sang-Hyun
Joo Na-Mi
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Abstract
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This study was conducted to examine purchasing behavior and satisfaction for imported processed snacks of mothers with preschool children and to provide nutrition education information for mothers. 81.4% of the respondents often purchased imported processed snacks and the main reason (51.0%) for purchasing imported processed snacks was preference of children. A total of 58.0% of the respondents purchased imported processed snacks at a large-scale discount store. 41.9% of the respondents purchased imported dairy products everyday, and 24.8% of them purchased the products once per week. The percentage of not purchasing at all was very high for imported confectionary, jelly and candy, nuts, and drinks. The food additive checking score was very high when purchasing imported processed snacks. The graduate school group and unemployed mothers checked significantly more often for food additives (p<0.05). The taste satisfaction score was very high, and employed mothers were satisfied with taste significantly more than unemployed mothers. Nutrition education using imported processed food labeling should be performed, and quality management before importing processed food should be carried out.
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KEYWORD
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purchasing behavior, satisfaction, imported processed snacks, preschool children
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